Hello, I'm Martin

I'm a designer with over 20 years of experience in delivering creative and high quality designs of websites, applications, digital products, and marketing assets.

I offer my services as an employee or external advisor to entrepreneurs and companies from Europe and US time zones.

Linkedin profile
Full-stack designer

Profficiency area

I have been designing visual solutions for internet marketing needs for startups, software houses, as well as large international corporations.

My extensive experience allows me not only to focus on design all types of digital assets but also to develop strategies for proper brand positioning, prepare documentation and production files, and develop code for websites.

User Experience and web design

  • Wireframes design
  • Prototyping
  • GUI Design
  • Information architecture
  • Research
  • Development documentation
  • Style guides
  • Competitive & benchmark analysis
  • Personas & customer journeys
  • Usability testing
  • Low-code platforms: Webflow, WordPress, Framer, Wix
  • Custom code HTML/CSS landing pages

Branding and corporate identity

  • Logo design
  • Corporate identity
  • Corporate templates - presentations, documents
  • Brand Books

Marketing design and creative consulting

  • Marketing assets
  • Printed documents design
  • Business analysis
  • Data visualization
  • Icons & infographics
Simplicity

Efficiency, not effectivenes

The principle of simplicity in design is a key element in creating effective and efficient projects. By adhering to this principle, you focus on what truly matters—the message and the business goals that need to be achieved.

My approach can be expanded and complemented with a few key aspects:

Usability

  • Design should be intuitive and easy to use for users. Each element should have a clear function and purpose.
  • Usability testing with real users can help identify potential issues and improve interactions.

Information Hierarchy

  • Applying an appropriate visual hierarchy allows users easily understand the structure of the information.
  • Using different font sizes, colors, and placements directs user's attention to what matters most.

Visual Consistency

  • Maintaining a consistent color scheme, typography, and graphic style throughout the project will strengthen the brand image and facilitate user navigation.
  • Every page, subpage, or section of the project should look like part of the same cohesive whole.

Business Objective

  • Each project should have clearly defined business goals that take precedence over aesthetics. The form should serve the achievement of these goals.
  • Monitoring and evaluating the effectiveness of the project in terms of achieving these goals.

Minimalism

  • Removing unnecessary elements allows to focus on what is essential. Every addition should be justified and support the main message.
  • Simplicity doesn't mean dullness - it’s about using every tool (color, shape, animation) with a specific purpose without overwhelming the user.

Trust and acceptance

  • Every graphic design or website should be an extension of your vision of your brand.
  • If you want to use design as a distinguishing tool in the market, you must be convinced of its quality. Lack of satisfaction with the results will prevent you from utilizing them.

Contact